Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors.
FILM TRAILER : Is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema, the result of creative and technical work. The term "trailer" comes from their having originally been shown at the end of a feature film screening.
The trailer helps to promote the film, causing intrigue to the audience, tending them to watch the film.
A trailer example is of The Hobbit film :
Making POSTERS:
There are variety of ways to communicate with the target market, but one of the most beneficial is by using large posters that can clearly display your message. When used correctly, posters can catch the eyes of people and make them aware of a product or service that they wouldn't otherwise have known about.
The ADVANTAGES of using posters to promote a film:
CHEAPER COSTS: Creating and distributing posters is a much cheaper form of advertising than radio or print. The process is much simpler , only involving a few people and a printing service. A poster can go from the concept stages all the way through to finalization in a matter of days, meaning you can begin your promotional work much quicker.
EASILY VISIBLE: You can target specific locations with your posters to increase brand visibility in that area. With poster promotion you can bombard people with imagery, making sure what they see will stick in their heads for longer. Don't be afraid of scaring people away, you want your great posters to be viewed by as many people as possible.
ENCOURAGE AN ACTIVE RESPONSE: If you get someone to look at your poster then they are engaging with their surroundings. It could be that they are walking through the area, or that they are bored at a bus stop, but once you have their attention you can use a good call to action and encourage them to respond.
SOCIAL NETWORKING:
Films are about bringing people together and sharing ideas. We watch trailers, connect with our social circles, and then share the cinematic experience. Before the advent of social media, word of mouth was the only true method of accomplishing this - aided in part by previews and ads in periodicals.
Television and the internet expanded that reach to homes across the globe. The most recent permutation can be found in modern "social media". Facebook, Twitter, and the mobile phones they are accessed from all play an important role. Millions are connected and seemingly immediately accessible. Social networks are an excellent location to build awareness and promote a film.
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